Broadcast / Social - DDB Chicago
Quicksilver - Doors
Those other cash back cards can be as complicated as an endless room of doors.
Road to The Final Four - Reaction Gifs
We turned commercials into reaction gifs so fans could express the highs and lows of March Madness. On top of getting 4.5M views, it helped win some awards.
2016 Silver CLIO Sports / Integrated
2016 Bronze CLIO Sports / Sponsorship
Art Director: Sarah Grande
We turned commercials into reaction gifs so fans could express the highs and lows of March Madness.
At the time, we were one of the first brands to use Twitter’s built-in gif platform.
On top of getting 4.5M views, these gifs helped win some awards.
2016 Silver CLIO Sports / Integrated
2016 Bronze CLIO Sports / Sponsorship
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When your team makes it into the tourney… #SelectionSunday #RoadToOne #MarchMadness https://t.co/a8CnOKQz58 pic.twitter.com/7lD2BZGgzN
— Capital One (@CapitalOne) March 13, 2016
When it's only the first game and you're already worried about your bracket... #MarchMadness #RoadToOne pic.twitter.com/DGMeO6Zs8n
— Capital One (@CapitalOne) March 17, 2016
Live look at America #BracketBusted #MarchMadness pic.twitter.com/Cl3vdYCX8p
— Capital One (@CapitalOne) March 18, 2016
When you’re crunching the numbers to see if your bracket still has a chance. #MarchMadness #RoadToOne pic.twitter.com/vqVv8fMAgf
— Capital One (@CapitalOne) March 20, 2016
When your team punches their ticket to the #Sweet16 #RoadToOne https://t.co/LSxxvpErEm pic.twitter.com/WysvISbEwV
— Capital One (@CapitalOne) March 21, 2016
When your team makes it to the #FinalFour. https://t.co/nJdAeuKDC4 #RoadToOne pic.twitter.com/ctxPRTuxa4
— Capital One (@CapitalOne) March 28, 2016
GCD: Mike Ackerman
AD: Sarah Grande
