Capital One | Road to the Final Four

Broadcast / Social - DDB Chicago

Quicksilver - Doors

Those other cash back cards can be as complicated as an endless room of doors.

Road to The Final Four - Reaction Gifs

We turned commercials into reaction gifs so fans could express the highs and lows of March Madness. On top of getting 4.5M views, it helped win some awards.

2016 Silver CLIO Sports / Integrated

2016 Bronze CLIO Sports / Sponsorship

Art Director: Sarah Grande

capital one | ROAD TO THE FINAL FOUR

We turned commercials into reaction gifs so fans could express the highs and lows of March Madness.
At the time, we were one of the first brands to use Twitter’s built-in gif platform.

On top of getting 4.5M views, these gifs helped win some awards.

2016 Silver CLIO Sports / Integrated
2016 Bronze CLIO Sports / Sponsorship

*If the work doesn’t load, please refresh the page*

When your team makes it into the tourney… #SelectionSunday #RoadToOne #MarchMadness https://t.co/a8CnOKQz58 pic.twitter.com/7lD2BZGgzN
— Capital One (@CapitalOne) March 13, 2016

When it's only the first game and you're already worried about your bracket... #MarchMadness #RoadToOne pic.twitter.com/DGMeO6Zs8n
— Capital One (@CapitalOne) March 17, 2016

Live look at America #BracketBusted #MarchMadness pic.twitter.com/Cl3vdYCX8p
— Capital One (@CapitalOne) March 18, 2016

When you’re crunching the numbers to see if your bracket still has a chance. #MarchMadness #RoadToOne pic.twitter.com/vqVv8fMAgf
— Capital One (@CapitalOne) March 20, 2016

When your team punches their ticket to the #Sweet16 #RoadToOne https://t.co/LSxxvpErEm pic.twitter.com/WysvISbEwV
— Capital One (@CapitalOne) March 21, 2016

When your team makes it to the #FinalFour. https://t.co/nJdAeuKDC4 #RoadToOne pic.twitter.com/ctxPRTuxa4
— Capital One (@CapitalOne) March 28, 2016

GCD: Mike Ackerman
AD: Sarah Grande