I had the distinct honor of writing for not one, but two toilet paper social media accounts.
Here's some fun stuff that got through.
Cottonelle
Cottonelle wants people to rethink their roll. Which is a wide net in a good way.
For your reconsideration, social videos and posts about that.
CleanRipple Texture
The client asked for benefit visualizations of their CleanRipple Texture.
So, we made them beautifully. Because that's what thankless toilet paper deserves.
When users scrolled up and down past this image, it created a pulsing effect.
Scott Brand
Scott wants families everywhere to keep on going, just like their seemingly endless toilet paper with 1000 sheets.
I asked our client if I could spend the weekend following their NASCAR driver promising them photos for social channels. In between that, I captured some additional video on my iPhone.